Delivering Happiness a Path to Profits, Passion and Purpose

“Another common trap that many marketers fall into is focusing too much on trying to figure out how to generate a lot of buzz, when they should really be focused on building engagement and trust.

I can tell you that my mom has zero buzz, but when she says something, I listen.”

from Delivering Happiness a Path to Profits, Passion and Purpose by Tony Hsieh pg. 144

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